Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 448: The First Week of May
Episode 447: Artificially Stupid
Episode 446: 2023
Episode 445: Wither Television
Episode 444: Alexa, Shut Up
Episode 443: Green with Envy
Episode 442: Eight Billion
Episode 441: Your Turkey Sucks
Episode 440: Corporate Hates You
Episode 439: Still Nothing On
Episode 438: The National Piggy Bank
Episode 437: What Used To Be Journalism
Episode 436: Zuckerberg’s Big Bet
Episode 435: Fear of The Hate
Episode 426: Uvalde, Texas
Episode 425: Gone To Hell
Episode 424: War, Social Media Style
Episode 423: Drop The Dead Weight
Episode 422: We’re Never Going Back
Episode 421: Virtually Social
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