TikTok for business

2021-01-20

In this episode, I am joined by Rob Flaska (as in Alaska). I met Rob in the crazy world of Clubhouse, listening in to his story on how he used TikTok to become an "Antfluencer" - yes, it is a thing. How did he do this? He watched how others were using the app. His work colleagues decided to have a competition on who could keep ants alive for the longest in an ant farm. Rob decided to document his journey on TikTok under robsants. His following exploded to plus 400k, Ants were trending on TikTok and he now has...

In this episode, I am joined by Rob Flaska (as in Alaska).

I met Rob in the crazy world of Clubhouse, listening in to his story on how he used TikTok to become an "Antfluencer" - yes, it is a thing. How did he do this? He watched how others were using the app. His work colleagues decided to have a competition on who could keep ants alive for the longest in an ant farm. Rob decided to document his journey on TikTok under robsants.

His following exploded to plus 400k, Ants were trending on TikTok and he now has a commercial deal with an Ant Farm. As you do.

Through these learnings, he set up a second account, growthsensei - this name will make sense when you listen in - he uses this account to support and guide Businesses on how to maximise the use of TikTok, through a business & marketing lense.

This is all on top of his day job!

Listening to Rob and his advice made me realise the underlying fundamentals of social media are relevant across all platforms.

Know your niche.

Create a community.

Engage.

This is well worth a listen if you are considering TikTok as a platform.

You can find & follow Rob on Instagram - https://www.instagram.com/robflaska/ and of course TikTok.

Comments (3)