In this conversation, Michael Don Smith, a speaking and presentation coach, discusses the importance of strategic facilitation and branding in business. He emphasizes the need for entrepreneurs to think strategically and consider the packaging, marketing, and brand awareness of their ideas. Désiré Mir, a brand consultant, shares his own experience of neglecting his own brand while focusing on client work. They both highlight the significance of tapping into primitive human behaviors and emotions to create a strong brand and community.
They also discuss the importance of focusing on what's not wo...
In this conversation, Michael Don Smith, a speaking and presentation coach, discusses the importance of strategic facilitation and branding in business. He emphasizes the need for entrepreneurs to think strategically and consider the packaging, marketing, and brand awareness of their ideas. Désiré Mir, a brand consultant, shares his own experience of neglecting his own brand while focusing on client work. They both highlight the significance of tapping into primitive human behaviors and emotions to create a strong brand and community.
They also discuss the importance of focusing on what's not working and identifying new markets, as demonstrated by Steve Jobs' genius in creating new markets with products like the Apple Macintosh and iPod.
Takeaways
- Strategic facilitation is crucial for implementing business ideas effectively.
- Entrepreneurs should consider the packaging, marketing, and brand awareness of their ideas.
- Tapping into primitive human behaviors and emotions can create a strong brand and community.
- Focusing on what's not working and identifying new markets can lead to success.
Titles
- Steve Jobs' Genius in Creating New Markets
- Tapping into Primitive Behaviors for Branding Success
Sound Bites
- "Strategic facilitation, I just like those words."
- "If you can connect with a person on their most baseline level, then you're good to go."
- "If the pros can face these issues as well, you're doing okay."
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Désiré Mirelux • The Brand Maverick @ TILT Creative
🚀 TILT NEXUS ➡️ https://tilt.ltd/nexus
💼 Agency ➡️ https://tilt.ltd/agency
📞 WhatsApp ➡️ https://tilt.ltd/wa
🎙️ Podcast ➡️ https://tilt.ltd/pod
📹 Youtube ➡️ https://tilt.ltd/yt
👔 Linkedin ➡️ https://tilt.ltd/li
📸 Instagram ➡️ https://tilt.ltd/ig
👯♀️ TikTok ➡️ https://tilt.ltd/tt
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Hey! I’m Désiré Mirelux, and I help people and businesses get seen by the right audience, by repositioning their brand.
I’m also podcaster and keynote speaker and obsessed with helping people who have smaller businesses, so I built a platform to stay accountable, gain better visible and feel supported every day.
It’s called TILT NEXUS – and it may change how you work and think about your business.
We’re already seeing people land new clients, raise their visibility, and finally get consistent with their business habits – just from being in the room with us.
The BIG reason you want to join the subscription is the volume of coaching you get for £47/month. It’s an unbeatable offer with 18+ hours of on-camera, live coaching and support to answer any of your questions.
And then if you have artwork or posts you want feedback on before you hit publish - we have a 24/7 presence for NEXUS+ members, ensuring that you get the support when you need it, how you need it.
These kinds of platforms can sometimes feel like just another thing to join. But we’re already seeing people land new clients, raise their visibility, and finally get consistent with their business habits – just from being in the room every day.
It’s free to try, and you can join at your own pace.
Register for free here: https://tilt.ltd/register
Love to everyone,
Des. 💋
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TILTing Trailblazers from mehhh to ASTRONOMICAL! 🚀
Désiré, The Brand Maverick, is more than a global brand expert, neuroeconomics influencer and a superconnector; she is a catalyst for turning aspirations into tangible triumphs.
Désiré's work is a fusion of artistry and strategy, infusing your brand's narrative with abstract creativity. She crafts a unique experience that resonates individually with your customers, seamlessly aligning with your business objectives. Her commitment to excellence is evident in a meticulous research process, an unwavering attention to detail, and an unrelenting pursuit of perfection, enhancing every facet of her work.
Born in the UK, raised in the Caribbean, and enriched by Indian and Persian heritages, Désiré possesses a unique perspective that sets her apart in the realm of branding. This cultural richness informs her storytelling, making her a potent communicator and a true unicorn in the branding landscape.
Known for her exceptional efficiency, Désiré's accelerated work pace, propelled by intense hyperfocus, ensures high-quality deliverables in significantly less time. It's as if her brain operates on rocket fuel, consistently achieving exceptional results.
TILT Creative Agency: Désiré is the force behind TILT Creative Agency, a brand consultancy tailored for service-focused B2B Gen-Z and Millennial solo/entrepreneurs, consultants, startups, and micro, small, and medium businesses. TILT offers an intensive yet cost-effective service to clarify messaging, define brand DNA, and refine voice for increased revenue, market visibility, and competitive advantage.
TILT NEXUS: Désiré has curated a community like no other. Drawing from personal experience, she understands the highs and lows of entrepreneurship and has made it her mission to create a community where trailblazers can thrive.
Désiré is not just a brand consultant; she is a dedicated educator. She offers hundreds of hours of video content and articles, bootcamps, community challenges, podcasts, and live streams. She’s given her community direct access to her branding methodologies, secrets for success and a real work/life balance.
But what truly sets Désiré apart is her commitment to giving back. Through TILT NEXUS, she’s created opportunities for entrepreneurs in developing countries to access valuable resources and support, which they would otherwise not have access to.
As a podcast host and prolific content creator, Désiré shares her insights through various channels, including social media, Youtube, The TILT Creative podcast, the weekly Elevate Your Brand free Zoom session and the Idea to Enterprise – Entrepreneur Think Tank live event on LinkedIn.
Désiré is a branding neuro-economics influencer with a substantial and engaged audience; her contact base is estimated to be well over 100k people. In early 2024, her Linkedin following was over 23,000, the TILT Social network crossing 10,000 users, a WhatsApp contact base of over 47,000 people, and an email list of over 17,000. She’s invited them all over to TILT NEXUS to be a part of a singular community, while she phases out older communication channels.
In her pursuit of elevating brands and changing lives, Désiré Mirelux continues to challenge the status quo, demonstrating that branding isn't just a business endeavour—it's a transformative journey.
If you want to work with her, join her on www.TILTnexus.com to find out how!
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13 reasons why you want to join NEXUS:
1. Incredibly affordable subscription with 18+ hours of coaching every month for £47.
2. Round the clock support for branding, marketing and sales from the experts you can trust, and feedback from your peers who want you to win.
3. Focused challenges based on what YOU need, not what we feel like.
4. Brand and business audits that help you take stock as often as you need to; freely accessible to everyone.
5. Accountability, daily. Small steps, small actions, accumulated outcomes. And it’s always fun to have company along the way!
6. Weekly podcasts and live streams that give YOU the mic to tell the world about your mission for the world.
7. Instant access to replays for all live streams, events and more.
8. Promotion spaces that help you refine your messaging, before it goes out to the public. Stress-test it with us, before you hit publish.
9. The NEXUS Game: designed to make business and brand building interactive and collaborative. Level up your business in a fun way!
10. No pitch networking. You don’t need to pitch and you won’t get pitched to! Just a group of business professionals doing what we do best: solve problems!
11. Brainstorm sessions to bounce your ideas around and get instant feedback - saving you thousands of hours on bad ideas.
12. Peers who want you to win, encourage you when you’re feeling low, and help you get to where you need to, without any strings attached.
13. The ability to focus on what you love doing, knowing that you have a team behind you should you ever need advice, support or help, and it costs less than a cup of coffee per day. You cannot put a price on that type of peace of mind.
