Abby Walker is the CEO of Vivian Lou Inc., a single-product company with multi-million dollar annual sales dedicated to helping women look and feel better in high heels. She started her company as a “hobby” business (while being a full-time working mom) after picking up the phone and asking one simple question. Abby has also written her book Strap On a Pair to inspire fellow middle-aged, middle-management, middle-class moms to take the first step—or the next step—toward finding their something more.
Today, I’m sitting down with Abby Walker, who is the founder of Vivian Lou. Vivian Lou is a shoe company that focuses on creating insoles for high heels so that high heels are more comfortable to wear. During our conversation, Abby shares some of the fortuitous events that took place in order for her to get her business idea off the ground. The crazy part about Abby’s story is that she started off as a blogger and she didn’t create the actual insoles herself. She found them through a recommendation on a forum, but then connected with the creator of the insoles to strike a deal. Leading her to being an exclusive seller for the product worldwide and growing her business to over four million dollars in roughly four years without any employees.
My biggest takeaway from this conversation is that there are a lot of ways to think about a problem and solve a problem. Problem solving is not binary and we explore Abby’s decision making process so that she can grow and scale her business.
In this broadcast, Abby and I talk about:
How to Connect with Abby:
Get the Latest Broadcasts of In The Trenches
Subscribe to In The Trenches on iTunes
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 239: From Steel Mill to Capitol Hill with Robert Ordway
ITT 238: Thinking Big and Building Success with Ridgely Goldsborough
ITT 237: The Future of Blogging in the Era of AI with Ryan Robinson
ITT 236: Building a Multi-Million Dollar SEO Agency with Damon Burton
ITT 235: AI Growth Hacking and Lifestyle Design with Danny Flood
ITT 234: Million Dollar Weekend with Noah Kagan
ITT 233: The Journey from $0 to $50,000/mo with Robbie Samuels
ITT 232: Book to 6-Figure Business With Jane Duncan Rodgers
ITT 231: Inside the Mind of an Underground Comedian, Actor, and Film Producer with NT Bullock of Sequential Pictures
ITT 230: Pay What you Want Pricing with Justin Brooke
ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell
ITT 228: Inside SYSTEMology with David Jenyns
ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine
ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley
ITT 225: Leading with Style with David McKnight
ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner
ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch
ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic
ITT 221: How to Make Money with eCourses in 2020 with Danny Iny
ITT 220: Ramping Up Remote Work with David Hassell
Create your
podcast in
minutes
It is Free
Making Bank
Bank of America Treasury Insights
How I Crushed It
The Ramsey Show
Planet Money