ITT 189: How to Build a 7-Figure Lifestyle Business with No Employees with Abby Walker
Abby Walker is the CEO of Vivian Lou Inc., a single-product company with multi-million dollar annual sales dedicated to helping women look and feel better in high heels. She started her company as a “hobby” business (while being a full-time working mom) after picking up the phone and asking one simple question. Abby has also written her book Strap On a Pair to inspire fellow middle-aged, middle-management, middle-class moms to take the first step—or the next step—toward finding their something more.
Today, I’m sitting down with Abby Walker, who is the founder of Vivian Lou. Vivian Lou is a shoe company that focuses on creating insoles for high heels so that high heels are more comfortable to wear. During our conversation, Abby shares some of the fortuitous events that took place in order for her to get her business idea off the ground. The crazy part about Abby’s story is that she started off as a blogger and she didn’t create the actual insoles herself. She found them through a recommendation on a forum, but then connected with the creator of the insoles to strike a deal. Leading her to being an exclusive seller for the product worldwide and growing her business to over four million dollars in roughly four years without any employees.
My biggest takeaway from this conversation is that there are a lot of ways to think about a problem and solve a problem. Problem solving is not binary and we explore Abby’s decision making process so that she can grow and scale her business.
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ITT 198: Creating Your Family Story
ITT 197: Attract and Close More Clients
ITT 196: Lifestyle Design with Beard Brand Founder Eric Bandholz
ITT 195: Ramp Up Your Reading Comprehension
ITT 194: How to Create a Personal Brand
ITT 193: Growth Through Culture
ITT 192: How to Bootstrap a Summit with Abdo Riani
ITT 191: How to Grow Your Audience with a Virtual Summit with Liam Austin
ITT 190: From Employee to Entrepreneur with Steve Glaveski
ITT 188: Meaningful Work, Vocations, and Chocolate with Shawn Askinosie
ITT 187: How to Launch and Scale a Startup with Max Kolysh
ITT 186: Sacred Money Archetypes with Tina van Leuven
ITT 185: How to Sell with Story with Kyle Gray
ITT 184: How to Create Recurring Revenue in Your Business with a Subscription Offer
ITT 183: Facebook Advertising: What’s Working Right Now with Mojca Zove
ITT 182: How to Protect Your Online Business From Hackers with Adam Anderson
ITT 181: Starting a Premium Instant Coffee Brand with Joshua Zloof, co-founder of Sudden Coffee
ITT 180: Meaningful Writing, Meaningful Work, and Living a Meaningful Life with Gregory Diehl
ITT 179: How to Make 5-figures Per Month Blogging in 2019 with Chelsea Clarke
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