Episode 18: Perry Marshall and the Genius of 80/20

Perry Marhsall wrote the best seller, 80/20 Sales and Marketing. You might also know him as the author of the world’s best selling book on internet advertising, Ultimate Guide to Google Ads, or possibly recognize his name from FORBES as one of the most expensive business strategists in the world, but Perry’s journey didn’t start that way. It started in the same place you may be at right now. Perry explains how one epiphany changed the trajectory of his life. Listen in as he discusses his journey from struggling industrial business to business sales guy, and certified “Amway Kool-Aid drinker”, to an influential business marketer.

 

We dig deep into the underlying principle behind the 80/20 concept. Our discussion is peppered with nuggets of knowledge you don’t want to miss: from chaos theory and fractals, to how the best start to your day will maximize your potential. His book and insights will revolutionize the way you market and run your business. Enjoy!

“The future belongs to the five percent who are not reactive, but proactive and strategic”

“One of the biggest levers that exists is how you spend the 30-60 minutes everyday”

In this episode we discuss:

• 10:34 Hear the story of that fateful day in 2003 that changed Perry’s life
• 15: 46 You’ll never believe the return you can receive with only 5% of the work
• 37:31 Perry explains the four different types of “work” and why you should be making space in your schedule for “renaissance time”

Resources from this episode:

Information on all things Perry, including free resources bit.ly\free8020book

Guest suggestions? Email me at sid@the8020show.com

Get a resource pack at 8020servicebusiness.com/

 

Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here

 

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Why? Because it will help someone improve their life and business. Thanks!