Richard Edelman (Ep. 138)

In a session from the PRovoke18 Global PR Summit, the CEO of the world's largest PR firm is interviewed by Holmes Report editor-in-chief Arun Sudhaman about the state of today's PR industry. In an expansive and honest conversation, Edelman talks through the cultural challenges facing his agency, opportunities for growth and why transformation is required if today's PR firms are to compete with advertising shops for CMO budgets.