Recruit Gen Z Clinicians with Social Media with Shaida

In this episode of The Clinic Boss Show, Social media strategist Shaida Rabie uncovers the game-changing recruitment strategy your clinic is probably ignoring: short-form video. Shaida has coached over 200 clinic marketing coordinators and helped generate over 4 million organic views - without paying a cent in ads.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:
(00:06) Paul’s Introduction and Practicology Updates
(02:45) Who Is Shaida and Why Social Media Recruiting Matters
(06:30) How Shaida Helped Clinics Hire Using Reels
(08:10) Why Gen Z Chooses Jobs via Social Media
(11:42) Traditional Recruiting vs. Social Recruiting
(14:38) How Social Media Attracts Both Clinicians and Patients
(16:28) Who Should Run Your Social Media (Hint: Not You)
(18:02) What Good vs. Bad Social Media Looks Like
(22:11) Real Clinic Reel: 19K Views, 1 Hire
(27:34) Post on All Platforms (Yes, Even LinkedIn)
(29:22) How Applicants Respond to Reels
(32:19) Does Organic Still Work?
(34:16) Posting Frequency & Scheduling Tips
(36:08) Stories vs. Reels: What Gets More Reach
(37:38) The Biggest Social Media Mistakes Clinics Make
(42:54) Everything You Need to Be Great at Social Content
(47:04) Hashtags, Trends, and Reposting for Local Growth
(48:17) Why Reels = Massive Organic Reach
(49:58) Examples of Team Reels Anyone Can Make
(51:40) Q&A: Solo Clinic Owner Strategy
(52:51) Clinic Accelerator’s Done-For-You Social Media Service