Dr. Marcus Collins on his new book For the Culture

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His new book is out today and as a proud Michigan resident, we wanted to spotlight his work in and around culture and share it with you.