Driving Value Through Pricing

Have you ever wondered how customers can be made feel more valued with pricing?
Discover key insights about how relationship-based pricing can be a strategic differentiator, and how it can serve as tool to enable value-based engagement in this discussion between Gilles Ubaghs, Strategic Advisor, Aite Novarica Group and Nanda Kumar, CEO, SunTec Business Solutions, from SunTec Confluence 2022.