Erin Benton / Knead

Even for a baker, getting up at midnight is extreme. But when you’ve got two tamariki and a dairy farm, baking Artisan Donuts have to fit in around them. This is just one of the many aspects that make Erin Benton’s story so awesome.

The founder of Knead, Erin’s doughnuts are unreal. There’s no other way to put it. She used to go to farmers markets and sell out in just over half an hour. She has lines out the door pretty much every day. 

In this episode of the PowerUp podcast, Erin talks about the sacrifice it’s taken to become New Plymouth’s worst best kept secret. How she learned to bake, how she juggles her time, how she focuses on kaupapa important to her and keeping the balance so her cup can be full for her whānau and business.