Business:Management & Marketing
Didn't See It Coming usually digs into brands that are breaking new ground. But are there basics that brands really need to stick to?
I brought aboard entrepreneur, futurist and brand consultant Jim Bottomley to chat about brand fundamentals - and much more. Check out this fast-paced free-for-all chat for some invaluable nuggets on what brand basics you need to protect to succeed.
If you like this interview, make sure to get my insights straight to your inbox by subscribing.
And don't forget to download my new, free e-book Stop Busting Your Brand!
Gillette, branded commentary and the razor's edge of public opinion.
From Co-working to Club 2.0: Creating the Future of Work
Ivanka, Facebook, and Brand Betrayal
A tale of two underwear brands
Halloween, Fear, and Brand Thinking
The fall of Sears (a brand story)
How to build a brand that actually sells stuff
Everything you wanted to know about positioning, but were afraid to ask.
Nike, Kaepernick, and the power of a bold brand
Putin And The Brand of Authoritarian Strongmen
Cancelling Roseanne: Are companies adopting the brand of human decency?
Brand Building in a Gig Economy World
The trick to creating infographics that work
What happens when iconic founders leave the brand?
The curious case of the creative person
The branding of marijuana
The SpeechDIY Files: Creating a Breakthrough Course
Online education: killer brand building tool.
Damion Lupo, and the Antidote to the Accumulation Nation
How to truly stand out as a solopreneur
The Goal Digger Podcast
The Smart Passive Income Online Business and Blogging Podcast
Online Marketing Made Easy with Amy Porterfield
The Design Pickle Podcast
Code and preview