23. Making Meaningful Connections at Networking Events with Sandro Marc-Charles

About the Guest(s):

Sandro Marc-Charles is a business networking professional known for his role with Gladiator Excellence, BNI, and as an all-star networker who brings a wealth of experience and insight to the community. He specializes in restaurant solutions, increasing profit margins for owners, and is recognized for his strategic approach to business growth. His commitment to refining networking techniques and leveraging structured plans makes him a standout figure in the field.

Episode Summary:

In this episode of “Well Connected with Ricky and Fletch,” the hosts welcome returning guest Sandro Marc-Charles for an intensive discussion on mastering networking events and optimizing interactions for business growth. This insightful episode dives into the art of creating meaningful connections, providing actionable strategies to enhance networking skills, and revealing the benefits of being intentional and prepared when attending conferences and networking functions.

Sandro, with his infectious energy and strategic mindset, breaks down his approach to attending networking events such as the BNI National Conference. The conversation covers the value of crafting an effective personal pitch, the reasons behind selective networking, and the importance of follow-up communications. Sandro’s upcoming panel at the BNI conference in Las Vegas becomes a focal point, where he will represent Gladiator Excellence and share his tales of overcoming adversity to achieve greatness.

Key Takeaways:

• Structured Networking Approach: Sandro emphasizes the importance of preparing for networking events with a structured approach, including crafting a personal pitch without industry jargon.
• Impactful Storytelling: Sharing a relatable success story during networking can significantly impact and foster meaningful connections.
• Discerning Networking: Being selective with the connections you make and the business cards you accept can lead to more fruitful networking outcomes.
• Importance of Follow-up: Adequate follow-up after networking events, such as personalized emails, is crucial for building relationships that can impact business growth.
• Networking Integration: Integrating networking techniques with personal authenticity, like Sandro’s lighthearted manner and engaging personality, can enhance the overall experience.

Notable Quotes:

• “Success is just slightly above average. Basically, you’re willing to do what most people won’t do so that later on you can do whatever you want to do.” - Sandro Marc-Charles
• “I appreciate you both for giving me additional exposure here. Thank you.” - Sandro Marc-Charles
• “Work on being interested before being interesting, because when people find you’re interested in their business, they find you interesting.” - Sandro Marc-Charles referencing Ivan Misner
• “You go to the national conference… It’ll be worth your time. And make sure you stop and say hello to me.” - Sandro Marc-Charles

Resources:

• Sandro Marc-Charles’ Email: sandro@gladiatorexcellence.com
• Digital Business Card: sandromc.com
• Books Mentioned: “Marketing Made Simple” by Donald Miller
• BNI National Conference Website: BNI US and Canada National Conference 2024 Registration

Tune into the full episode to hear Sandro’s full insights and strategies on how to excel at your next networking event, and don’t miss out on his panel at the BNI National Conference. Stay connected for more episodes from “Well Connected with Ricky and Fletch,” where guests like Sandro share their experience and expertise.

 

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