Ep. 17 | Overcoming a Dry Pipeline | Lindsay Sutula, Founder and CEO of Top Fox Marketing

2024-05-20

Have you ever had a dry pipeline? Of course you have, we all have! But, what did you do to overcome it? Tune in to this week’s episode as we speak with an entrepreneur about an all-too-common problem…pipeline! Lindsay Sutula, the founder of Topfox Marketing, brings a wealth of entrepreneurial spirit and experience to the podcast. Having started her journey in Iowa, she's no stranger to the ins and outs of business from picking up cans on a golf course to eventually founding a successful digital marketing agency. With a bac...

Lindsay Sutula, the founder of Topfox Marketing, brings a wealth of entrepreneurial spirit and experience to the podcast. Having started her journey in Iowa, she's no stranger to the ins and outs of business from picking up cans on a golf course to eventually founding a successful digital marketing agency. With a background in PR and a stint in the Boulder, CO tech scene, Lindsay's expertise lies in serving B2B companies producing $1m-$20m in annual revenue. Her journey from saxophone performance major to agency owner is a testament to her adaptability and innovative approach to marketing, making her insights valuable for business owners and marketers navigating lead generation challenges.

“The 'we've always done it that way' trap is really sneaky.” – Lindsay Sutula

Key highlights in this episode:

Success is never a straight line: Lindsay shares a pivotal moment in early 2023 when she faced an unfamiliar challenge…a dry pipeline.
Addressing the pipeline problem through deep niche targeting and account-based marketing (ABM).
Valuable lessons for businesses at any stage of growth that highlight the necessity of adaptability.
Stepping out of your comfort zone and charting new paths toward success.
Continuous evolution and the courage to question and adapt long-standing practices.

About Lindsay Sutula

Lindsay is the Founder & CEO of Top Fox Marketing, where she is dedicated to helping businesses achieve their growth goals through innovative marketing strategies and tactics. With a passion for empowering her team and clients, Lindsay is committed to fostering a culture of creativity and collaboration.

As the leader of Top Fox Marketing, Lindsay brings a wealth of experience in marketing and sales from her previous roles in small to medium-sized B2B companies in tech, advertising and telecom. Lindsay began her career in entertainment PR, working with Jazz at Lincoln Center and Palmetto Records.

About Top Fox Marketing

Top Fox Marketing exists to help brands grow. With deep brand and agency experience working for both B2B and B2C, our leadership team has been on both sides of the table. We’ve worked with global brands, emerging brands and just about everything in between.

Top Fox Marketing is the culmination of our collective experience and a reflection of where we want to be as accomplished marketers–sitting at the most fulfilling seats at the table. A place where we get to work hand-in-hand with purpose-driven brands to make a positive impact.

Complementing our leadership team is a carefully cultivated network of trusted marketing specialists that we activate on-demand. This cost-wise approach enables us to provide you with precisely the marketing you need, when you need it. No more, no less.

Resources in this episode: