Paths to 2X to 10X Revenue: Embracing Change, Passion, and Creativity with Paul Lemberg

      Pablo's Journey to Business Coaching Pablo shared how he invented the term "business coaching" in 1996 after a significant career change. He had been working as a consultant for large tech companies, but left his job to pursue his life's work after a voice in his head urged him to get busy. His friends suggested he become a coach, which initially didn't interest him, but after realizing he could apply his business experience to help others grow their companies, he started his own coaching business. Over the past 28 years, he has honed his skills to specialize in adding revenues to businesses, avoiding leadership coaching and corporate politics. Maximizing Revenue and Managing Expenses Michael highlighted the importance of managing both revenue and expenses for optimal organizational performance. He emphasized that focusing on revenue generation could lead to cost efficiencies and increased profits, which could also be seen as a form of revenue. He also criticized consultants who delve into too many details, instead advocating for a focused approach to identifying areas of improvement. Pablo agreed with Michael's points, particularly the emphasis on revenue growth. Pursuing Passion for Business Success Pablo and Michael discussed the importance of pursuing one's passion to prevent burnout and achieve business success. Pablo, who transitioned from programming to coaching, emphasized the value of focusing on revenue growth rather than expense-cutting. Michael shared his unsuccessful attempt at becoming a CPA and highlighted the example of John Madden as a successful career changer. They both agreed on the importance of keeping an open mind and being willing to try new things to find one's true calling in life. Furthermore, they touched on the experiences of their family members, discussing the potential of their daughter and cousin becoming coaches. Music, Creativity, and Burnout Prevention Michael and Pablo discussed the significance of music and its ability to evoke different emotions and memories in listeners. Michael shared the story of a friend who created his own successful guitar pedal company, emphasizing the importance of understanding the 'why' behind one's work to prevent burnout. Pablo agreed and shared his personal strategy of incorporating creative activities into his work routine to maintain focus and prevent burnout. Both underscored the importance of enjoying life and pursuing one's passions to prevent burnout and achieve creativity. Connecting With Pablo and Discussing ADHD Pablo, whose website is Lemberg.com, encourages people to connect with him through his blog or contact page. Michael appreciates Pablo's openness and his conversational format that makes listeners feel like they are eavesdropping on a casual chat. 

Bio:

Paul became an entrepreneur at 27. He sold his first company for just under $9mm and sold his second company to a large German bank. He’s published three books, including the business best-seller Be Unreasonable. For 28 years, Paul has coached entrepreneurs to grow revenues and profits, scale with chains and franchises, execute M&A, raise capital, and sell their companies. Clients typically grow profits from 2-10x. A number of them have sold their companies for millions. One client sold his healthcare chain for over $100 million. He’s spoken on stage for Jay Abraham, Tony Robbins, T. Harv Eker, Marshall Sylver, Brian Tracy, CEOSpace, Digital Marketer, Roland Frasier, and many others. He’s been featured in the New York Times, the LA Times, the Wall Street Journal, CNN, CNBC, Good Morning America, and hundreds of special interest publications. Paul has an undergraduate fine arts degree, an MBA from NYU Stern School, and is a Mensa member.

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