Ep16 - Creating pride in New Zealand’s food products is essential for market success with Melissa Baer

In this episode of the Force of Nature podcast, Conan interviews Melissa Baer from Backstory Tech, who shares her journey from growing up on an organic farm in Canada to starting a tech company focused on building brand trust in the food industry. We discuss the importance of marketing in agriculture, the challenges of understanding consumer preferences and  the need for collaboration within the industry. 

To connect with Melissa:
⁠https://www.linkedin.com/in/melissabaer/?originalSubdomain=nz⁠⁠

https://www.backstorytech.com/about-us⁠