172 [BIZ BITE] Does Paying for Ads Increase My Organic Reach on Instagram?

2022-10-13

There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too? This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money on Instagram ads and seeing increased organic exposure. Tune in for all the details. Episodes Mentioned 85. Why You Might Be...

There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too?

This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money on Instagram ads and seeing increased organic exposure.

Tune in for all the details.

Episodes Mentioned

85. Why You Might Be Doing Social Media Wrong & How to Do It Right with Katie Wight

http://ecommercebadassery.com/85

69. How to Create Content That Converts: The Rocks Method

https://ecommercebadassery.com/69

64. How to Create Ads that Your Customers will Click with Lauren Schwartz

https://ecommercebadassery.com/64