In the Limelight: Investing in the Future of Women’s Sports Media

Moderator: Justine Brown
Panelists: Thayer Lavielle, Julie Uhrman, Susie Piotrkowski, Sezin Aksoy

While women’s sports have historically comprised only 4% of media coverage, recent insights from Wasserman demonstrate a notable uptick to 15% in 2023. However, despite this progress, professional women's sports still represent just 8% of all broadcasted competitions. The rapid recent growth of women's sports leagues and women's team valuations underscores the need for strategic investments to expand coverage. This discussion will delve into innovative investment models aimed at bolstering the presence of women's sports, while also exploring the potential of diverse media platforms in amplifying their visibility. Join us as we dissect these trends and strategies with women deeply involved in this change, from media, team, and agency executives.