eSports Event Excellence with Sarah Kneller

Sarah Kneller didn’t set out to become a leader in esports, but once she got pulled in, she helped shape it. From wrangling chaos at the first International Dota 2 tournament to launching Gamers & Guardians for military communities, she’s been at the frontlines of what digital-first events can do.

In this episode, we talk about what makes an event feel real, even when it’s happening online. Sarah shares how broadcast, game design, and emotional connection all come together in the spaces she builds. And why, sometimes, a weekly game night can mean a whole lot more than just a game.

This one’s about events, purpose, connection, and rethinking how we gather.

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