The Role of Video in Engaging Customers – RS Raghavan – Animaker

RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video creation as easy as building a PowerPoint.

RS explains how Animaker has evolved from a simple editing tool into an AI-powered platform that lets anyone generate videos from text prompts, turning what once took weeks into minutes. He discusses how marketers use video to boost engagement across sales, training, and social media, and why storytelling remains the key to standing out.

He also touches on the importance of brand consistency, creativity, and continuous learning, offering practical insights for marketers looking to harness the power of video in a fast-changing digital landscape.

About Animaker

Animaker is one of the world’s leading AI-powered creative platforms that helps businesses build studio-quality videos in minutes. From L&D professionals & trainers, marketers to educators, entrepreneurs and enterprises, anyone can simplify video creation and marketing at scale with Animaker and its suite of AI tools. Serving over 30Million users worldwide, Animaker's AI suite includes Steve AI, Vmaker AI, Show (AI Marketers), and Picmaker that enables organizations to harness AI for smarter storytelling, faster content productions, and stronger customer engagement.

About RS Raghavan

RS Raghavan is the CEO & Co Founder of Animaker Inc, a leading double AI patented SaaS startup in the visual content creation space with over 30M + users.

With a background in technology and a passion for creativity, Raghav has helped numerous Fortune companies run successful marketing & video campaigns and L&D training sessions. He strongly believes creativity can solve big problems and has delivered keynote talks at top conferences worldwide. RS has received several accolades, including the CII Startupreneur Award and Tech Entrepreneur of the Year He is also involved in initiatives like Say No to Cancer and Education for All.

Time Stamps

00:00:18 - Meet RS, CEO and Co-Founder of Animaker
00:03:06 - Creating Videos with Animaker
00:04:44 - Simplifying Video Production
00:07:38 - Standing Out in a Crowded Video Space
00:12:50 - Video's Role in the Sales Process
00:16:02 - Design Teams vs. DIY Video Creation
00:18:50 - Future Trends in Video Marketing
00:21:13 - Final Thoughts and Marketing Advice

Quotes

"Standing out comes from the story. You can literally have the same character, same background, same all of it. But still, you want to create the engagement that comes from the story." RS Raghavan, CEO and Co-Founder of Animaker.

"If you're doing a product launch, have a nice video to it. There is no excuse of not having a video to any of your product launches in the initial days." RS Raghavan, CEO and Co-Founder of Animaker.

"Marketing starts before even your product development starts. The moment a feature or something we have developed, the first thing goes in my mind is like, how come the customer is going to receive it?" RS Raghavan, CEO and Co-Founder of Animaker.

Follow RS:

RS Raghavan on LinkedIn: https://www.linkedin.com/in/rsraghavan/

Animaker website: https://www.animaker.com/

Animaker on LinkedIn: https://www.linkedin.com/company/animaker/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547