44: Take Ownership of the Partner Relationship by Steve Cross

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Steve Cross has 40+ years experience in tech sales; hardware, software, peripherals. Started out selling keypunch machines!! In those days we still rode dinosaurs to the office. As National Sales Manager and later VP Global Sales drove packaged Mac software in the retail channel when that was a "thing": SoftPC, RAM Doubler, Virtual PC. As VP Sales, launched the global market for webcams in 1995-1998.Finished up career at Atlassian - managed Americas Channel. Now a billion dollar channel (est). 10 years in the Atlassian ecosystem. Retired from full time work in 2018. Currently retained to consult/advise on channel issues and general business in the Atlassian ecosystem for one software company, one Solution Partner, and one Private Equity firm.

You can connect with Steve through linkedin: linkedin.com/in/channelsalesstevecross