Perfectionism, the need to look, act and be perceived in an ideal way is on the rise. As many as two in five kids and adolescents are perfectionists. But, perfectionism is not so much about how you behave and more about how you think about yourself.
The beauty industry has traditionally been one of the worst offenders for embellishing reality and selling women idealised and restrictive forms of perfection, underpinned by extreme airbrushing and dubious claims. However, recently, the big trend in beauty has been for hyper realness, with diverse models, bold statements of ’no-airbushing’ and simplified and playful product packaging. One of the main drivers for this is ‘perfection fatigue’, wherein consumers are so accustomed to seeing the conventionally ‘fake’ and perfectly polished beauty ads that the primary response is simply indifference.
On today’s episode, I will be speaking with Laura Johnson, co-founder of Zebedee, a specialist talent agency created to increase the representation of people who have until now been excluded in the media. On this episode, Laura will share why perfection fatigue matters and how companies can adopt a more inclusive and diverse approach to advertising.
Nicole Richie: Create Your Own Success
Amber Tamblyn: Don't Be Silent
Tamara Mellon: Debunk The Myths
Cherie Blair: Find Your Own Power
Melissa Kilby and Anna Blue: The Extraordinary Girls of Gen Z
Dr. Christyl Johnson: Women in STEM [Rebroadcast]
Ashaba Faridah: Be Proud of Your Story
Maribeth Bearfield: Is Your Mental Load Holding You Back?
Gina Rodriguez: I Can and I Will
Georgene Huang: Should I Stay or Should I Go?
Ellyn Shook: When She Rises, We All Rise
Joanne Lipman: That's What She Said
Amy Cuddy: From Powerless to Powerful
Kristy Wallace: Paying it Forward
Sarah Michelle Gellar: Building Your Empire
Bruce Cleaver: Equal Voice at the Table
Emma Gray: Joining the Resistance
Julie Hood and Giles Morgan: Making the Future Work
Megyn Kelly: Empowerment Revolution
Iceland's Prime Minister - Katrín Jakobsdóttir: Equal Pay (Part 2)
Create your
podcast in
minutes
It is Free
The Modern West
Voices of Misery Podcast
House of Whimsical Terror
Dairyland Frights
Stuff You Should Know
Timcast IRL