Perfectionism, the need to look, act and be perceived in an ideal way is on the rise. As many as two in five kids and adolescents are perfectionists. But, perfectionism is not so much about how you behave and more about how you think about yourself.
The beauty industry has traditionally been one of the worst offenders for embellishing reality and selling women idealised and restrictive forms of perfection, underpinned by extreme airbrushing and dubious claims. However, recently, the big trend in beauty has been for hyper realness, with diverse models, bold statements of ’no-airbushing’ and simplified and playful product packaging. One of the main drivers for this is ‘perfection fatigue’, wherein consumers are so accustomed to seeing the conventionally ‘fake’ and perfectly polished beauty ads that the primary response is simply indifference.
On today’s episode, I will be speaking with Laura Johnson, co-founder of Zebedee, a specialist talent agency created to increase the representation of people who have until now been excluded in the media. On this episode, Laura will share why perfection fatigue matters and how companies can adopt a more inclusive and diverse approach to advertising.
The Power of Pressure: How To Make Challenging Times Work For You - Dane Jensen
Beer and Sexism: The Untold Story - Katie Muggli
Creating Psychological Safety at Work - Minda Harts & Jon Hicks
How To Engage The Next Generation of ChangeMakers - Melissa Kilby
Publishing: The Devaluing of Difference - Rebekah Borucki
Roe Vs Wade: Kelly Thomson and Anna Cronin-Scott
The Authority Gap - Mary Ann Sieghart
Closing The Gender Gap in Innovation - Danielle Kayembe
Why It’s Time To Ditch Quotas: Dr Ted Sun
The Friendship Gender Gap: Smiley Poswolsky
Meet the Two Women Behind 25 Years of The Daily Show
Dear White Friends : Melvin J. Gravely, II
Your Permission Slip: Managing Mental Health at Work - Melissa Doman
Diversity in Dance : Ingrid Silva
Women Don't Get The Same Feedback As Men And It’s Hurting Their Advancement - Dr. Laura Hamill
Overcoming White Feminism. How to be an Anti Racist Ally : Sophie Williams
Great minds don't all think alike: Rob Austin
Welcome To The Post Pandemic Workplace - Anna Meller
Heard of the Gender Pain Gap? - Dr Jen Peña
The Future of Leadership - Leah Weiss
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