Perfectionism, the need to look, act and be perceived in an ideal way is on the rise. As many as two in five kids and adolescents are perfectionists. But, perfectionism is not so much about how you behave and more about how you think about yourself.
The beauty industry has traditionally been one of the worst offenders for embellishing reality and selling women idealised and restrictive forms of perfection, underpinned by extreme airbrushing and dubious claims. However, recently, the big trend in beauty has been for hyper realness, with diverse models, bold statements of ’no-airbushing’ and simplified and playful product packaging. One of the main drivers for this is ‘perfection fatigue’, wherein consumers are so accustomed to seeing the conventionally ‘fake’ and perfectly polished beauty ads that the primary response is simply indifference.
On today’s episode, I will be speaking with Laura Johnson, co-founder of Zebedee, a specialist talent agency created to increase the representation of people who have until now been excluded in the media. On this episode, Laura will share why perfection fatigue matters and how companies can adopt a more inclusive and diverse approach to advertising.
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Jennifer Nadel: Compassion in Politics, #stopthenastiness
Dr. Dnika Travis: Emotional Tax - A Problem Companies Can No Longer Afford to Ignore
Dr. Jen Gunter: The Health Gap
Mona Sue Weissmark, PhD: Why Diversity Training Doesn't Work
Gail Tiburzi Buck and Rebecca Oppenheim: Empowering Survivors of Domestic Violence
Megan Twohey: She Said
Shay Rowbottom: How to make LinkedIn work for you
The Macho Paradox: Dr. Jackson Katz
Jada Gomez: Celebrating #BlackJoy with Bustle
Liz Plank: Mindful Masculinity
Mika Brzezinski: Knowing Your Value
Heather Penney: Kamikaze Mission on 9/11
Dr. Charlotte Webb: The Feminist Internet
Kweighbaye Kotee: Pushing Diversity in Films
Valerie Jarrett: The Path Forward
Lesley Sackey: A Champion's Mindset
Busy Philipps: A Woman's Right to Choose
Michelle Cowan and Nicole O' Keefe: Women Working In Male Dominated Industries (Part 2)
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