Building Successful Brands with Amber Hurdle (#70)

Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award-winning talent optimization firm that pioneers using both science and marketing principles to strengthen brands from the inside out. She has worked with international celebrities, executives and Fortune 100 companies alike, connecting people strategies to business strategies. As a professional speaker, author, and podcast host, Amber “the Velvet Machete” Hurdle creates content-rich experiences that energize leaders.

 

Just for fun: When Amber is not helping individuals and employers share their unique value, she is “momming so hard,” embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy.

 

SHOW NOTES

* How Amber helps people

* We have been conditioned to fit a mold that doesn't serve us

* Embrace what you suck at

* What it means to show up as you

* Using your Velvet Machete

* How Amber's struggles helped her succeed

* The power of empathy

* How employer brands become great

* Using science to create happiness

* Hiring the right people

* Measuring the head, heart and briefcase

* Why the employee experience must be personalized

* Amber's message to the world

 

You can find Amber at www.amberhurdle.com

You can take the Predictive Index assessment at https://amberhurdle.com/predictive-index

You can learn more about the Velvet Machete Leadership Academy at https://amberhurdle.com/velvetmacheteleadershipacademy

You can find Brian at www.brianrollo.com