#09: Write compelling marketing copy

Original. Compelling. Connects people to ideas then to the product.

It surprises, delights, informs, evokes a subconscious response.

What's the "IT"?

It's "copy", specifically --- Compelling Marketing Copy.

I've seen way more than my share of GOOD (aha!), BAD (eek!) and UGLY (gasp!) marketing copy. I'm going to share how to optimize the good, rewrite the bad and scrap the downright-ugly copy.