Gesso Girls: Mind Your Metrics

Welcome to the new bite-sized Gesso Girls episodes! Starting this week Julia and Erin will be releasing short and to the point tips, tricks, advice and encouragement to start your week off right. But don't worry, their longer episodes aren't going anywhere! Today, Julia talks about some advice she got from her brother who has a career in sales. While artists most likely aren't making cold calls, Julia discusses the importance of developing metrics to stay motivated and drive sales.