Episode 20: Gen Z and the New Employee Contract with Anthony Onesto

It's no secret that young people today care deeply about the world around them. And, if there's one thing that unites Generation Z, it's a desire for positive change.

Whether it's in the workplace or out in the world at large, this generation is looking for employers and brands who share their values. From sustainability to diversity and inclusion, Gen Z is looking for companies that are making a difference.

This so-called "digital native" generation has grown up with technology at their fingertips, and they expect companies to deliver on their expectations almost instantaneously. In his new book, The New Employee Contract: How to Find, Keep, and Elevate Gen Z Talent, author Anthony Onesto provides an in-depth analysis of this unique generation - who they are, what they want, and how businesses can give it to them.

Onesto argues that understanding the needs and wants of Generation Z is essential for any company that wants to succeed in the future. 

Our discussion encompasses the generational differences in employment, automation, technology, and so much more.

 

Links to Explore Further

• The New Employee Contract: How to Find, Keep, and Elevate Gen Z Talent
• Suzy is an on-demand consumer research software platform used to deliver insights for concept testing, creative research, package testing, and UX testing.
• The Ella Project
• Anthony's Twitter