How CMOs Can Quickly Make an Impact in a New Organization

In this episode of Marketing In The Now, host David Reske sits down with Ritu Kaul, CMO of Calance, to discuss how CMOs can drive fast, strategic impact when stepping into a new organization. Ritu shares her framework for evaluating company challenges from both internal and external perspectives, aligning marketing efforts with the CEO’s growth vision, and using hands-on research balanced with data-driven insights. From repositioning legacy brands like Speedo to building strong cross-functional teams, Ritu outlines how CMOs can become true growth partners by mastering stakeholder alignment, leveraging early data, and earning executive trust within the first 90 days.