Ep. 21 Finding Audience: Emily Lyman on Reframing Self-promo and Why Good Marketing is Storytelling

Some highlights from our conversation with marketing guru Emily Lyman:

 

• Reframing self-promotion as a celebration with your community
• Individuals understand their “brand”
• Good marketing IS storytelling
• Why sharing your values, even if controversial, generates more loyal connections and community
• Empathetic marketing

 

Emily spent nearly a decade working in-house with global publishers such as Penguin Random House and Simon & Schuster managing both corporate and title marketing initiatives. Emily is now the CEO and Founder of Branch and Bramble, a digital marketing company. As an award-winning data artist, Emily specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Penguin Random House. She's worked with companies with household names to individual authors just trying to get their books out in the world. She also runs the Mountain Brook Inn in the Catskills in upstate New York.

 

Branch and Bramble

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IG @emilylyman

LinkedIn @Emily Lyman