Ep78 Andrea Homoya Founder and CEO at Ash and Elm Cider

This week Matt Nettleton Interviews Andrea Homoya.

Andrea Homoya is the founder and CEO of Ash and Elm Cider Company. Listen as she shares her journey of starting and growing a niche micro beverage business. She discusses how her husband's passion for craft beer and their experience with cider in Ireland led them to start a hard cider production company. Andrea emphasizes the importance of learning and adapting in the constantly changing craft beverage industry. She also highlights the value of having a solid business plan and understanding financials. Andrea's key advice for first-time business owners is to know your customers and engage with them through social media.

Keywordsmicro beverage business, niche market, hard cider, craft beverage, business plan, financials, customer engagement, social media

Takeaways

• Passion for the product and identifying a niche market are key drivers for starting a micro beverage business.
• Having a solid business plan and understanding financials are crucial for the success of a business.
• Learning and adapting to the changing industry landscape is essential for growth.
• Engaging with customers through social media can provide valuable insights and help build a loyal customer base.

 

you can learn more about Andrea on LinkedIn https://www.linkedin.com/in/andrea-homoya-62b69561/ or at her company's website https://www.ashandelmcider.com/