Using the FORD Method to Build Relationships

Join Tina Corner Stolz on Mastermind Mastery as she discusses the FORD Method: a research-backed technique proven to build relationships. It’s an excellent way to build rapport with people by asking them a series of questions and listening closely to their answers, which will drive your further questions.

When you ask people about their family, occupation, hobbies, and goals, you find out what they truly value as well as what they’re looking to achieve in life. Plus, those conversations build trust by demonstrating your investment in the person beyond the initial transaction.

FORD stands for: 

F = Family

O = Occupation

R = Recreation

D = Dreams 

Learn how and when to use this technique to drive deeper connections. Having a framework like FORD will enable you to have a natural conversation with a foundational structure that gives you the tools for going deeper in dialogue. 

FORD Worksheet

 

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