Business of Apps Podcast
#160: App onboarding: solving the endless choice problem with Chris Dalla Riva, Senior Product Manager at Audiomack
2023-08-21
Frictions. “The resistance that one surface or object encounters when moving over another” - this is the dictionary definition of what friction means in science. When you ask a mobile app developer “What do frictions mean to you?”, the answer is “any obstacle that prevents my app users from doing with the app what I expect them to”.
This notion sounds great but as with everything in our life, moderation is the key and today, Chris will give you an example of that.
Today’s Topics Include:
Chris Riva's background
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