A Relationship and Values-Centric Approach to Selling

2025-08-14

This week's show is entitled, "A Relationship and Values-Centric Approach to Selling" and my guest is Sal LoSauro, the new VP of Business Development & Pipeline Evangelist at Heinz Marketing! Tune in to learn: The importance of aligning sales and marketing teams to work towards common goals and overcome challenges together. How empathy and confidence play crucial roles in B2B selling and building stronger client relationships. The growing importance of leveraging personal connections to build trust and relationships across your...

This week's show is entitled, "A Relationship and Values-Centric Approach to Selling" and my guest is Sal LoSauro, the new VP of Business Development & Pipeline Evangelist at Heinz Marketing!

Tune in to learn:

The importance of aligning sales and marketing teams to work towards common goals and overcome challenges together.
How empathy and confidence play crucial roles in B2B selling and building stronger client relationships.
The growing importance of leveraging personal connections to build trust and relationships across your network.

Listen Now | Watch the video HERE

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com.

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