Content Creation that Gets You Noticed & Gives You New Opportunities w/Katelyn Richards

Building a solid personal brand is crucial for professionals seeking to establish themselves in their industry and attract new opportunities. When you engage in personal branding, you show and promote a name for yourself in the marketplace, distinct from your competitors. As a result, personal branding can unlock new professional opportunities and help build your network.

 

We all know that in today's fast-paced world, attention spans are short, and competition is fierce. That's why it's crucial to produce content that stands out from the crowd and leaves a lasting impression. By creating valuable content that resonates with your target audience, you can establish yourself as a thought leader, showcase your skills and expertise, and attract the attention of potential employers or clients.

 

As a career coach and branding specialist, our guest, Katelyn Richards, is passionate about helping top talent build their brand to unlock their dream opportunities. Katelyn founded Career Crafter's Community and is a certified personal brand strategist.

 

 In today's episode of The Free Retiree Show, Kately dives into the art of creating high-quality content that showcases expertise and helps build a personal brand, and lands you new opportunities. In addition, discover the best posting frequency and content pillars to increase LinkedIn visibility and engagement. 

 

What you'll learn in the episode: 

 

• The benefit of being authentic on LinkedIn 
• How did LinkedIn's personal branding shift from professional to personal? 
• The best posting frequency and pillars for your personal brand 
• Tips on content creation for your personal brand