What/Who is Behind the Rise of Rise Up Labels in the Woodworking World?

2025-03-31

Episode Summary: In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with the team from Rise Up Labels to explore how a sticky label problem turned into a full-fledged business revolutionizing the woodworking industry. From the creation of their residue-free RiseClean labels to the evolution of their product line, Rise Up Labels has become known for delivering innovative, high-performance solutions for shops and manufacturers. Brad Klingman and the team share their journey of growth, their experience at events like WorkbenchCon, and how in-person connections and social media have driven deeper relationships across the industry. This conversation dives into manufacturing...

Episode Summary:

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with the team from Rise Up Labels to explore how a sticky label problem turned into a full-fledged business revolutionizing the woodworking industry. From the creation of their residue-free RiseClean labels to the evolution of their product line, Rise Up Labels has become known for delivering innovative, high-performance solutions for shops and manufacturers.

Brad Klingman and the team share their journey of growth, their experience at events like WorkbenchCon, and how in-person connections and social media have driven deeper relationships across the industry. This conversation dives into manufacturing challenges, product development, entrepreneurship, and family culture, all wrapped in a mission to serve and elevate the woodworking community.

Key Takeaways:

Rise Up Labels started to solve the sticky residue issue for woodworkers.
Their RiseClean label eliminates time-consuming cleanup, saving shops money and hassle.
Social media is a powerful tool for growth and brand connection in woodworking.
The team emphasizes customer service, tailored solutions, and direct conversations with shops.
Upcoming innovations include a paint mask label and expanded educational content.
Trade shows like WorkbenchCon allow for impactful, in-person relationships.
Rise Up operates with a focus on family values, mentorship, and integrity.
Understanding client-specific machines and needs drives their innovation.
They’ve grown to serve over 250 clients, with a mission to be a resource—not just a vendor.

Sound Bites:

“This is healing my heart.”
“We have over 250 clients now.”
“They can go and do what they do best.”
“This industry has long needed it.”
“People buy from those they know, like, and trust.”
“Always have a hand up and a hand down.”

Chapters:

00:00 — Introduction to Rise Up Labels
06:04 — Founding the Company and Solving Sticky Problems
11:58 — Social Media’s Role in Brand Growth
17:49 — Building Relationships and Networking
21:59 — Inside Label Manufacturing for Woodworking
22:58 — Evolving Client Conversations
26:33 — The RiseClean Label: Innovation in Action
32:49 — Label Residue Costs and Solutions
37:00 — New Product Development: Paint Mask Label & More
40:06 — Vision for the Company and Industry Support
45:07 — The Power of In-Person Connections
46:59 — WorkbenchCon and Community Engagement
49:27 — Advice for Young Entrepreneurs and Builders
53:10 — Personal Stories, Hobbies, and Family Life
01:05:49 — Final Thoughts and What's Next for Rise Up