Michigan’s Lead and Copper Rule: Making Hard-to-Understand Issues Understandable

Presenters:
Rich Donley, President, Mort Crim Communications, Inc.
Michelle Franzen Martin, Account Director, Mort Crim Communications, Inc.

With:
Tiffany Jones and Bryan Peckinpaugh, Detroit Water & Sewerage Department
Trisha Bruzek, Oakland County Water Resources Commissioner's Office

Michigan’s revised Lead and Copper Rule has renewed public interest in the dangers of lead -- and with it, it has raised questions from residents about water safety, lead line replacement and test results. But making a complicated issue such as the Lead and Copper Rule understandable requires proactive messaging and a solid communications plan. Michelle Franzen Martin and Rich Donley of Mort Crim Communications Inc. (MCCI), with their partners from the Detroit Water & Sewerage Department and Oakland County Water Resources Commissioner's Office, will provide you with the steps necessary for communicating complicated issues to residents -- and, most importantly, making sure you use clear, consistent messaging to make sure they understand.