Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription

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Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps:  https://www.shopify1percent.com/p/trivia/ 

💡 Episode Highlights:

Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify. 

💣 The knowledge bombs he drops in this episode are insane! 💣

Key Takeaways – Are You Making These Subscription Mistakes?

✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing?
✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn?
✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy?
✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue?
✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value?

Subscription Growth by the Numbers

📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers.
📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement?
💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions.

🎙️ Host: Jay Myers
🎙️ Guest: Matthew Holman (Subscription Prescription)

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🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

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