Distribution Strategy

This episode is an excellent conversation originally recorded in 2015. 

 

“Sales is a big part of distribution strategy, but we talk about distribution strategy differently at Pragmatic. Distribution strategy is how customers prefer to receive, use and buy your product” - Paul Young

This episode features Pragmatic instructor Paul Young, who shares examples of distribution strategy and the different models around them.

He discusses:

• Why distribution strategy can be innovative
• Indirect or direct distribution strategy examples
• Integration as a distribution strategy
• Am outside-in approach to distribution strategy