The Sweet Spot: Making Life Easy for SMBs Through $HUBS

I bring on Hayden Hawks-Mayer (former and soon to be current HubSpot account exec) to explore $HUBS' suite of tools that make life easy for small-to-medium sized businesses (SMBs). This episode explores a business model very different from ServiceNow's from episode #2; unlike $NOW, $HUBS markets tools to SMBs that focus less on extensibility and more on ease of use. Our discussion starts with $HUBS' free CRM offering and moves to a wider discussion of the common problems facing companies and how HubSpot solves them. We cover $HUBS' customer retention and ability to sell new hubs to existing customers. Finally, we talk future growth, including the company's recent acquisition of PieSync and potential uses of its $1 billion in cash.