TECTONIC SHIFT | Consumers Leave Tobacco Control Behind | RegWatch
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TECTONIC SHIFT | Consumers Leave Tobacco Control Behind | RegWatch

2025-05-20
Over the past decade, tobacco control has waged war on vaping. They have demonized, taxed, restricted, and banned safer nicotine products. They’ve misrepresented science and misinformed the public, all in a misguided effort to eliminate nicotine use entirely. But U.S. consumers aren’t buying it. They’re rejecting the panic, sidestepping the bans, and switching to nicotine vapes by the millions. According to Goldman Sachs, sales of smoke-free nicotine products will overtake combustible cigarettes in the U.S. ...
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