Matcha Mania: From Ceremony to Global Craze

2025-06-30

In this episode of Clueless Expert, hosts Eugenia and Josh dive into the rich world of matcha green tea—a centuries-old Japanese tradition turned global wellness trend. From their firsthand experiences in Japan to its meteoric rise among Gen Z and health enthusiasts, they explore how this vibrant green powder became a modern-day superfood obsession. Discover the history of matcha, from its origins in ancient China to its refinement in Japanese tea ceremonies. Learn about the unique

In this episode of Clueless Expert, hosts Eugenia and Josh dive into the rich world of matcha green tea—a centuries-old Japanese tradition turned global wellness trend. From their firsthand experiences in Japan to its meteoric rise among Gen Z and health enthusiasts, they explore how this vibrant green powder became a modern-day superfood obsession.

Discover the history of matcha, from its origins in ancient China to its refinement in Japanese tea ceremonies. Learn about the unique matcha cultivation process, how it differs from regular green tea, and what to look for when buying high-quality ceremonial-grade matcha.

As they sip creamy iced matcha lattes, Eugenia and Josh break down the health benefits of matcha, the calming rituals of preparation, and the sensory joy of every sip. Whether you're a longtime matcha lover or just curious about the hype, this episode offers an energizing blend of culture, health, and flavor.

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