Why Your LinkedIn Posts Are Dying - and What Nobody’s Telling You About the Algorithm Shift

If your LinkedIn impressions have tanked lately, you're not imagining it. Everyone’s feeling it — and most are reacting the wrong way.

In this unfiltered episode, Dean and Bogomil go all-in on the real reason your posts aren’t performing — and it’s not just “the algorithm.” They unpack why obsessing over reach is a distraction, and why the typical advice (post more content, chase virality, buy yet another content course) is getting you nowhere.

Expect zero fluff and a few spicy opinions as they break down:

• Why most “LinkedIn gurus” quietly rely on ads, DMs, and engagement pods — while selling you the opposite.

• How the algorithm is actually rewarding people who stop chasing metrics and start building proper relationships.

• The surprisingly effective strategy for getting more impressions without posting more.

• The death of content-for-content’s-sake and the rise of what Dean calls “strategic selfishness.”

• Why commenting is now your secret weapon — but only if you stop doing it badly.

This isn’t about engagement hacks or dopamine hits from likes. It’s about using LinkedIn like a grown-up: with intention, with leverage, and with a strategy that works even when your reach tanks.

Whether you’ve been wondering why your thoughtful post got 500 views instead of 50,000 — or you’ve been quietly questioning the whole "just post daily" thing — this episode is your reset button.

Listen now to rethink how you use LinkedIn and walk away with something most people don’t have: a real plan.