How to Sell Viva Cruises’ New Luxury Product and More

John Dennis, vice president of sales for Viva Cruises in the U.S., Canada and South America, talks with Alan Fine of Insider Travel Report about the brand’s growing U.S. presence and evolving product line. He details how Viva’s all-inclusive model delivers strong value with excursions, gratuities, minibar, wine pairings and multiple dining venues included. Dennis also introduces Viva Boutique, a new luxury concept debuting in 2026 on the Seine with more suites, themed itineraries and an elevated onboard experience. For more information, visit www.viva-cruises.com. 

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