Ep.022: Investment vs Insurance with Graham Bergsma

2025-05-15

Summary In this episode of the Millennial Money Canada podcast, host Guillaume Girard interviews Graham Bergsma, a seasoned expert in the insurance industry. They discuss Graham's journey from playing NCAA lacrosse to becoming a successful insurance consultant. The conversation delves into the importance of understanding client needs, the role of financial planning, and the nuances of whole life insurance. Graham emphasizes the significance of bridging the gap between numbers and client values, and how insurance can serve as a tool for financial...

Summary

In this episode of the Millennial Money Canada podcast, host Guillaume Girard interviews Graham Bergsma, a seasoned expert in the insurance industry. They discuss Graham's journey from playing NCAA lacrosse to becoming a successful insurance consultant. The conversation delves into the importance of understanding client needs, the role of financial planning, and the nuances of whole life insurance. Graham emphasizes the significance of bridging the gap between numbers and client values, and how insurance can serve as a tool for financial flexibility and control. They also explore tax liabilities, estate planning, and the evolving landscape of insurance fund management.

Topics Covered in this Episode

00:00 Graham's Journey: From Lacrosse to Wealth Management

08:37 The Importance of Coaching in Financial Services

15:03 Understanding Client Goals and Financial Planning

19:57 Diving into Whole Life Insurance

33:39 Evaluating Growth in Permanent Policies

40:17 Understanding Policy Design and Market Dynamics

44:33 Innovations in Insurance Fund Management

49:08 The Role of Insurance in Wealth Management

53:59 Maximizing Cash Value in Insurance Policies

01:00:16 Tax Planning and Estate Management Strategies

01:06:10 The Importance of Control in Financial Planning

G3 Wealth Strategies & Consulting

Website: GBL: https://g3-wealth.com/

Graham on LinkedIn: https://www.linkedin.com/in/grahambergsma/

Work with Millen Wealth Advisors
Book an intro meeting: https://www.mwadvisors.ca/
Self-paced tax and investing course for business owners: https://courses.mwadvisors.ca/

Follow Sam and Guillaume on Social Media
Podcast YouTube Channel: https://www.youtube.com/@MillennialMoneyCanadaPodcast
Sam’s TikTok: https://www.tiktok.com/@millennialmoneycanada?lang=en
Sam’s LinkedIn: https://www.linkedin.com/in/sam-lichtman/
Guillaume’s Instagram: https://www.instagram.com/financialplannergui/
Guillaume LinkedIn: https://www.linkedin.com/in/guillaume-girard-cfa-cfp-08487170/

Keywords

Insurance, financial planning, whole life insurance, financial literacy, client needs, estate planning, tax liabilities, cash value, investment strategies, wealth management

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