Noz Urbina sits down with Ashley Faus, Head of Lifecycle Marketing at Atlassian and contributor to TIME, Forbes, and The Journal of Brand Strategy. Together they unpack the power of content intent in boosting demand, exploring the distinction between learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. The discussion covers streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.