66 · STEPHANIE DEVINE · BOTANIC CIRCULARITY & THE VERY GOOD BRA

Stephanie Devine is the CEO and founder of The Very Good Bra, the world-first, zero-waste lingerie line that is so pure it can be buried in the garden and or home composted at the end of its life. Stephanie is a serial entrepreneur. One of her companies was a brand specializing in wire free bras in natural fibers and proper cup sizes, born out of being unable to find one as she went through breast cancer treatment. This experience ultimately led to the founding of The Very Good Bra as Stephanie learned about the apparel industry and its wasteful ways. She spent years sourcing and developing this product to prove it could be done, and that with some effort and forethought up front, we could produce products with their end in sight. Stephanie is now OBSESSED with leaving no post-consumer waste. The brand uses no polyester thread, nylon labels, synthetic elastic or spandex/elastane.

Stephanie has a unique and beautiful story which she generously shares in this episode including her journey with breast cancer and how it has inspired her to do more for people and the planet. We also cover her zero waste revelation, toxicity in common lingerie materials and how she’s trailblazed her own sustainability focused path in the fashion industry.

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Find the show notes here

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