Navigating Mother’s Day as a Small Brand

2025-05-07

In this short and reflective episode of Voted Least Likely, I’m talking about Mother’s Day—specifically, how complex and emotional this day can be, and how I choose to navigate it as a small business owner. While Mother’s Day is often marketed as a purely joyful celebration, the truth is that it can be a difficult day for many. From grief and loss to strained relationships and unmet expectations, this day holds a lot more than just flowers and brunch. As someone who builds community through storyte...

In this short and reflective episode of Voted Least Likely, I’m talking about Mother’s Day—specifically, how complex and emotional this day can be, and how I choose to navigate it as a small business owner.

While Mother’s Day is often marketed as a purely joyful celebration, the truth is that it can be a difficult day for many. From grief and loss to strained relationships and unmet expectations, this day holds a lot more than just flowers and brunch.

As someone who builds community through storytelling and intentional connection, I think it’s important to acknowledge those emotions—and to share how I approach my brand messaging with sensitivity, honesty, and heart.

🎧If you've ever struggled to balance empathy and messaging during emotional holidays—this might help you find your footing.

Got thoughts about Mother's Day messaging? DM me on Instagram [@leahyard]

Learn more about the Voted Least Likely Podcast here:
www.leahyard.com
IG: @leahyard
TikTok: @leahyard

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