Episode 2: Clothes and How to Nudge Consumers to Buy Sustainably

Fashion represents 10% of the world's greenhouse gas emissions and uses about 20% of our annual freshwater consumption. With an increasing middle class globally, it is essential to produce sustainable textiles without increasing prices. Or do consumers want to pay the green premium? Kutay Saritosun is Head of Marketing and Communication at BlueSign Technologies, helping companies such as Patagonia make their textile suppliers more sustainable. He guests the episode and explains how consumers can make active decisions to buy sustainably. 

A Capstone-project by Johannes Frosteman, Minerva University. Check out my blog!