How I Broke Into the Rap Industry

Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists.

00:00 Introduction
01:09 The Evolution of Hip Hop and Music Videos
01:55 Creating a Treatment for Music Videos
02:52 Expect the Unexpected: Be Ready to Pivot
04:23 Dealing with Late Artists
05:50 Handling No-Shows and Rescheduling
10:08 Importance of Casting
10:43 Avoiding Catfishing in Casting
13:04 Stripping Your Ego and Developing Thick Skin
15:51 Understanding the Culture
17:15 Fashion and Trends in Hip Hop Videos
18:28 Balancing Production and Wardrobe Budgets
19:01 Capturing the Artist's Best Look
19:56 Embracing the Process
20:33 Don't Take It Personally
21:52 Have Fun and Make It Memorable
23:30 Conclusion

 

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