The New Age of Media: Strategy, Storytelling, and Influence with Braden Bradley

2024-12-13

In this episode of The Idea People @ Lee Andrews Group, host Rick Garcia sits down with media relations expert Braden Bradley of Hunter PR to uncover the evolving landscape of media strategy. Braden shares insights from his work with global brands like Amazon, Meta, Samsung, and PepsiCo, offering a behind-the-scenes look at crafting impactful campaigns that blend earned and paid media, executive interviews, and influencer partnerships. From redefining traditional media relations to leveraging...

In this episode of The Idea People @ Lee Andrews Group, host Rick Garcia sits down with media relations expert Braden Bradley of Hunter PR to uncover the evolving landscape of media strategy.

Braden shares insights from his work with global brands like Amazon, Meta, Samsung, and PepsiCo, offering a behind-the-scenes look at crafting impactful campaigns that blend earned and paid media, executive interviews, and influencer partnerships.

From redefining traditional media relations to leveraging substacks, newsletters, and emerging social platforms, Braden reveals the secrets behind staying ahead in a shifting media world.

Whether you're curious about the rise of influencers, the power of off-the-record conversations, or how podcasts fit into modern campaigns, this episode is packed with practical takeaways for navigating today’s complex media environment.

Discover what it truly means to be part of the "new age of media relations."

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